As Consumer Awareness of Water Quality Issues Rises, Retail Sales of Water Treatment Products Follow

CLEVELAND, March 30, 2021 / PRNewswire / – New research by Freedonia Group estimates US demand for consumer water treatment systems and consumables to grow 3.4% annually $ 4.5 billion in 2024, with consumer awareness of potential drinking water pollution a major driver of market growth.

Additionally, the 2020 sales surge in the context of the COVID-19 pandemic – as consumers spend more time at home and more often invest their water in water purification systems and other home improvement activities – will improve long-term growth prospects.

Other key factors for market growth through 2024 are:

  • Expansion of the possibilities of available water treatment systems
  • Growth in new residential construction and sales of existing houses as whole house systems are often installed during construction or after purchase

A majority of US consumers feel that their water is either average quality or worse

According to the Freedonia Group’s National Online Consumer Survey, just over half of US consumers consider their water quality to be average or poor, which is a significant market opportunity for suppliers in the future:

  • As consumers become more aware of the contaminants and / or aesthetic deficiencies in their water, more and more will be looking for water treatment systems or improved versions of these systems.
  • Driven by the national press about the poor quality of drinking water in a number of US cities – such as the lead pollution crises in Flint, Michigan and Newark, New Jersey – Consumers are increasingly aware of the benefits of water filtration, which is fueling demand for suppliers.

As consumer water filtration products penetrate more households, marketing efforts that improve consumers’ understanding of the products available and their skills will help suppliers stand out from the competition, especially as more products are brought to market.

Looking for more?

The consumer water treatment is now available from the Freedonia Group. This study includes The United States Consumer market for water treatment systems and consumables. Historical data for 2009, 2014 and 2019 and projections for 2024 and 2029 are provided for consumer water treatment demand in both units and current dollars (which are not adjusted for inflation).

Key consumer water treatment system outbreaks include technology, system, and geographic region of the United States (Northeast, Midwest, South, and West).

Technologies include:

  • conventional filtration (adsorptive or mechanical filtration media or a combination of both)
  • Ion exchange
  • Reverse osmosis and other membranes (e.g. ultrafiltration, microfiltration)
  • distillation
  • other technologies, including magnetic and deionizing technologies; UV disinfection; Ozone treatment; and atmospheric disinfection

The system types include:

  • whole house (i.e. entry point – POE – water treatment; water purifier)
  • Point-of-Use (POE) – including under the sink, countertop, tap-mounted flow-through, and other POE systems (e.g., atmospheric, shower head, water bottles, filter straws)

Consumables are also included in this study:

  • Replacement water filter
  • Water softener salt
  • Replacement membranes (e.g. spirally wound, hollow fiber, plate and frame, large tube)

About the Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is the leading international industrial research company and offers our customers product analyzes, market forecasts, industry trends and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable market research and analysis to help them make critical business decisions. With over 100 studies published annually, we support over 90% of the industrial Fortune 500 companies. Find standard studies at https://www.freedoniagroup.com/ or contact us for custom research: +1 440.842.2400.

Press contact:
Corinne Gangloff
+1 440.842.2400
[email protected]

SOURCE The Freedonia Group

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