Best of the Best”: GROHE Zedra kitchen faucet convinces experts and consumers and wins Kitchen Innovation Award 2021

Always a perfect fit: flexible handling for every need

A modern kitchen faucet not only has to look good, it also has to be functional and easy to use – in short, a real kitchen helper. The GROHE Zedra line, available in chrome and super steel, fulfills these requirements with its versatile functions and has what it takes to become a true everyday hero in the kitchen. The pull-out shower arm offers flexibility and is ideal for preparing vegetables or cleaning the sink. A unique advantage is the integrated triple

Spray: When you need a highly condensed spray to remove stubborn dirt from pans, the blade spray is the method of choice, while the shower spray is ideal for rinsing off vegetables. The laminar spray ensures a strong, clean spray jet that prevents splashes when filling pots. When the work is done, the spray arm can be easily retracted thanks to a magnetic docking system – smooth and simple. This also applies to the assembly of the faucet: thanks to the GROHE FastFixation Plus assembly system, assembly is problem-free and makes upgrading the kitchen with GROHE Zedra child’s play.

Same performance with less water? The Blade Spray is powerful, but saves up to 70% water compared to the Shower Spray and makes Zedra fittings real pioneers for more sustainable water consumption. In addition, the integrated pause button on the pull-out shower arm enables the flow of water to be stopped, for example when moving around pots, in order to save water and prevent the kitchen counter from accidentally flooding. GROHE Zedra fittings mean more ease of use and sustainable water consumption for your customers’ kitchens.

In addition, GROHE Zedra faucets offer advantages in terms of safety and health: Special internal waterways ensure that the water does not come into contact with lead and nickel in the faucet. This makes GROHE Zedra particularly safe for households with children.

A modern touch: Zedra meets EasyTouch

Regardless of the jet intensity, Zedra fittings always offer simple and intuitive operation. A practical addition to the system is Zedra Touch, the Zedra version of the EasyTouch technology from GROHE. The technology allows users to control the flow of water with the touch of a hand, wrist, or elbow. This ensures additional hygienic conditions in the kitchen – ideal for dirty hands and especially when cooking meat or fish. The temperature for the EasyTouch function can be preset via an integrated mixing valve, which ensures a safe water temperature and prevents scalding.

About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and employs over 7,000 people in 150 countries – 2,600 of them in Germany. GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and living products LIXIL since 2014. In order to offer “pure joy in water”, every GROHE product is based on the brand values ​​of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline

the profound expertise of the brand. In line with customer needs, GROHE creates intelligent, life-improving and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of approval: R&D and design are firmly anchored in Germany as an integrated process. GROHE takes its corporate responsibility very seriously and relies on a resource-saving value chain. The sanitary brand has been producing CO2-neutral * worldwide since April 2020. GROHE has also set itself the goal of using plastic-free product packaging by 2021.

In the last ten years alone, more than 490 design and innovation awards as well as several sustainability awards have confirmed the success of GROHE. GROHE was the first company in its branch to win the Federal Government’s CSR Prize and the 2021 German Sustainability Prize in the “Resources” and “Design” categories. As part of the sustainability and climate campaign “50 Sustainability & Climate Leaders”, GROHE is also promoting a sustainable transformation. * includes CO2 compensation projects, more at green.grohe.com

About LIXIL

LIXIL (TSE Code 5938) makes breakthrough water and living products that solve everyday, real-world challenges and enable a better home for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovation to create high quality products that transform the home. But the LIXIL difference is how we do it; through meaningful design, entrepreneurship, a commitment to improving accessibility for all and responsible business growth. Our approach is brought to life by industry leading brands such as INAX, GROHE, American Standard and TOSTEM. Around 55,000 colleagues in more than 150 countries pride themselves on making products that touch the lives of more than a billion people every day. Learn more at www.lixil.com

© Press release 2021

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