Consumer Water Treatment System Sales Spiked 8% in 2020 Amid COVID-19 Pandemic

CLEVELAND, March 26, 2021 / PRNewswire / – A new analysis by the Freedonia Group found that retail sales of water filtration systems rose 8.2% to nearly 8.2% $ 1.6 billion in 2020, due in part to the impact of home ordering during the COVID-19 pandemic:

  • Many consumers spent more time at home and used their own tap water more often. They invested in the water quality.
  • In addition, cuts in spending on restaurants, travel and entertainment – along with government stimulus programs – have given consumers money to invest in water treatment products and other home improvement activities.

POE systems made water purification system profits in 2020

Point of Use (POE) systems drove market gains in 2020 as these systems cost less on average – which makes them easily available to most consumers – and are easier to install and / or use, especially flow and faucet systems.

However, whole house systems also recorded strong growth in 2020. The housing market – including the completion of new apartments and the sale of existing houses – performed better than expected, which boosted the acceptance of these products. Whole house systems are often installed during or immediately after a house is built or sold.

The U.S. consumer water treatment market will grow 3.4% annually through 2024

The demand for water treatment systems and consumables for consumers is expected to increase $ 4.5 billion in 2024, supported by:

  • Raising consumer awareness of potential drinking water pollution
  • Expansion of the possibilities of available water treatment systems
  • Growth in new residential construction and sales of existing houses as whole house systems are often installed during construction or after purchase

Would you like to learn more?

The consumer water treatment is now available from the Freedonia Group. This study includes The United States Consumer market for water treatment systems and consumables. Historical data for 2009, 2014 and 2019 and projections for 2024 and 2029 are provided for consumer water treatment demand in both units and current dollars (which are not adjusted for inflation).

Key consumer water treatment system outbreaks include technology, system, and geographic region of the United States (Northeast, Midwest, South, and West).

Technologies include:

  • conventional filtration (adsorptive or mechanical filtration media or a combination of both)
  • Ion exchange
  • Reverse osmosis and other membranes (e.g. ultrafiltration, microfiltration)
  • distillation
  • other technologies, including magnetic and deionizing technologies; UV disinfection; Ozone treatment; and atmospheric disinfection

The system types include:

  • whole house (i.e. entry point – POE – water treatment; water purifier)
  • Point-of-Use (POE) – including under the sink, countertop, tap-mounted flow-through, and other POE systems (e.g., atmospheric, shower head, water bottles, filter straws)

Consumables are also included in this study:

  • Replacement water filter
  • Water softener salt
  • Replacement membranes (e.g. spirally wound, hollow fiber, plate and frame, large tube)

About the Freedonia Group – The Freedonia Group, a division of, is the leading international industrial research company and offers our customers product analyzes, market forecasts, industry trends and market share information. From one-person consulting firms to global conglomerates, our analysts provide companies with unbiased, reliable market research and analysis to help them make critical business decisions. With over 100 studies published annually, we support over 90% of the industrial Fortune 500 companies. Find standard studies at or contact us for custom research: +1 440.842.2400.

Press contact:
Corinne Gangloff
+1 440.842.2400
[email protected]

SOURCE The Freedonia Group

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