JENISON – secured by private equity Heartland Home Services has acquired First call to Plumbing Inc.., its second acquisition in the West Michigan area in the past nine months.
First Call Plumbing, a Jenison-based provider of household plumbing services with a 20-year history in the market, joins Heartland Home Services platform, which has completed four strategic acquisitions since its inception in November 2017.
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Heartland Home Services, based in Macomb, is a portfolio company of North Branch Capital LLC, an Oak Brook, Illinois-based private equity firm. Heartland employs more than 350 people and serves homeowners in Michigan, Indiana, and Kentucky.
The terms of the First Call Plumbing contract, which closed on June 15, were not disclosed.
Based in Chicago Katten Muchin Rosenman LLP represented Heartland and North Branch Capital on the deal.
Heartland serves as the platform for North Branch Capital to invest in the HVAC, plumbing and electrical services companies in the Midwest. The platform also includes Vredevoogd Heating & Cooling, based in Grand Rapids, a provider of replacement and maintenance services for heating, ventilation and air conditioning in residential areas. Heartland acquired Vredevoogd Heating & Cooling in September 2019.
“The partnership with First Call is very strategic for the Heartland organization as it equips our service offering with plumbing skills and expertise,” said Mike Vredevoogd, CEO of Vredevoogd heating & coolingsaid in a statement. “We can use the strong and trusted brand names of Vredevoogd and our sister companies to provide plumbing to homeowners across the Midwest.”
At the time his company signed the contract, Vredevoogd referred to the platform’s “significant momentum and growth” as well as its “long-term opportunity and cultural fit for our employees” in pursuing a partnership with North Branch Capital.
Heartland’s other acquisitions include the Lansing-based company Hager Fox Heating and Air Conditioning LLC and Macomb-based Randazzo Heating & Cooling Inc.
Most recently, North Branch Capital signed an agreement to acquire Newburgh, Indiana, in January A + DerrWith this deal, the company created the Heartland Home Services platform for the home service brands, according to a statement.
North Branch Capital, founded in 2014, focuses its investment strategy on lower mid-market companies and often on partners and invests with management teams in industrial companies that focus on engineering or value-added services.
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