Dezeen Promotion: Grohe unveils its latest Atrio collection, a range of minimalist bathroom fittings, with an installation in Milan.
The global brand, which specializes in sanitary fittings for kitchens and bathrooms, has updated its entire Atrio range and developed a range of 200 new products.
Grohe plans to showcase the new faucets during the Milan Design Week with an installation in its recently renovated showroom.
The Atrio collection focuses on a paired mixer tap with circular geometries.
Each section is based on a classic cylinder with identical dimensions from base to tip. The curved spouts form a perfect semicircle, while the standard faucet handles consist of intersecting cylinders, embossed with either an H or C to indicate the temperature.
“We explored so many different design options and ultimately came up with design reduction,” said Michael Seum, Vice President of Design at Grohe. “Atrio is an obsessive simplification of the previous line.”
“Finding the right proportions and attention to detail is what makes this line so iconic and durable,” he added. “I think we have created a true icon of elegance and precision.”
The range offers a variety of options tailored to a range of settings. The faucet can be set in the floor or a surface. Likewise, the faucets can be built into a wall, and there is also the option of replacing them with a single cylindrical lever.
The entire range is designed to be extremely ergonomic and has elements that are comfortable to hold and move. There are three versions: SuperSteel, Brushed Hard Graphite or Chrome.
Seum hopes the Atrio, with its balanced proportions and neat intersections, will become popular with architects and interior designers and be used for a variety of project styles.
“The idea behind the new Atrio is design consistency – the design will last, it’s an icon,” he said.
“This is not about risky design, but about really paying attention to details and being obsessed with proportions.”
The design is underpinned by the latest Grohe technology. Atrio faucets have state-of-the-art cartridges made in Germany and integrated jet regulators that keep the water driven by the spout flat and constant.
Grohe will present the Atrio from April 17 to 22, 2018 as part of the Fuorisalone in its showroom in Via Crocefisso. The exhibition includes a haunting installation as well as a number of rooms showing the design in various bathrooms.
Further information can be found on the Grohe website.
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