KNOXVILLE, Tenn., Mar. 30, 2021 / PRNewswire / – Heather Ripley, a leading marketing expert in the home services industry and founder and CEO of global agency Ripley PR, shares more than a decade of PR expertise in her new book, Next Level Now : PR Secrets to Explosive Growth of Your Home Service Business. ”
Published by Advantage / Forbes Books, the book gives owners and operators of HVAC, plumbing, electrical, and other residential construction services the inside scoop on how to generate positive publicity to help their brand become a credible, household name in their markets close. The book is available now on Amazon and other national retailers.
“Next Level Now is the culmination of many years with business owners in the home service industry,” said Ripley. “Operating the craft is something I care deeply about. The time I’ve spent at Clockwork Home Services has opened my eyes to an industry that needs to understand public relations when incorporated into a well-developed marketing plan Integrated Can Be A Powerful Tool For Growth. While my agency is honored to create public relations campaigns that help contractors succeed, I hope this book helps hundreds more. “
Next Level Now explains why public relations as a strategy isn’t just for large companies, it appeals to different types of owners and operators, from those focused on growing sales to preparing for an acquisition to those who build an old company and pass it on to future generations. In this book, Ripley shows why PR, regardless of its size, should be included in any home service company’s marketing plan, and how it can be a driving force behind its growth over time. She explains how by pursuing a well-deserved media placement, companies can increase brand awareness and position themselves as a trusted expert in their field. Other common challenges, like posting charity donations, are also covered with real, actionable tips for owners and their marketing teams.
“With this book, I can give even more home service owners the opportunity to flourish and make a name for themselves,” said Ripley. “It is meant to be a tool to help ambitious contractors successfully use public relations to their advantage as they grow. If home service companies are aiming to grow from $ 2 million to $ 5 million, it will grow from $ 5 million to $ 10 million.” Dollars and so on. ” I have to learn to develop their marketing strategies and do things differently. My goal is to help home service businesses really dominate their service areas, and this book offers them a solid first step in the right direction. “
Ripley gives business owners and operators information in the book she uses every day at her agency. She founded Ripley PR in 2013 and the agency provides strategic communication services, including crisis management, media relations and social media strategies, to the home service industry and other craft professions. Ripley PR was named one of America’s Best PR Agencies by Forbes in 2021 and named Top Franchise PR Agency by Entrepreneur Magazine for three years in a row.
For more information, visit www.prsecretsforhomeservice.com or call (865) 977-1973.
About Heather RipleyHeather Ripley is passionate about helping business owners in the craft use the power of public relations to grow. During her career, she has advised hundreds of contractors on how to effectively improve their visibility and reputation. Ripley shares the insights that have made their PR agency, Ripley PR, one of the most respected and successful companies in the country. “Next Level Now” was written specifically for professionals in the home service industry. On each page you will find secrets to tell the story of your company, highlight your services, and prove your expertise. Ripley’s proven PR strategies have helped their clients increase their credibility in the marketplace and leverage that credibility for more clients and more sales. More information is available at www.heatherripleyauthor.com.
About Ripley PRRipley PR, Inc. is an elite global B2B PR agency specializing in construction, franchising, technology, household services, and manufacturing. Providing a full range of strategic communication services, including crisis management, media relations and social media strategies, Ripley PR uses a mix of strategic corporate accounting and creative PR branding to tell compelling stories and deliver measurable results. Ripley PR is a partner of IPREX, the $ 420 million network of communications agencies with 1,600 employees and 110 offices worldwide. The agency was named one of America’s Best PR Agencies by Forbes in 2021 and named Top Franchise PR Agency by Entrepreneur Magazine for three years in a row. For more information, visit ripleypr.com or call 865-977-1973.
MEDIA CONTACT: Heather RipleyRipley PR (865) [email protected]
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