Kitchen and Bath Industry Professionals Invited to SEN Design Group’s Fall Conference “Getting Back to Moving Forward”

The SEN Design Group event will enable executives in kitchens and bathrooms to achieve sustainable growth

INDIANAPOLIS, INDIANA, UNITED STATES, Aug 25, 2021 / – How has the COVID-19 pandemic disrupted the kitchen and bathroom industry – and how are we advancing with better sales talent, people management skills, and market intelligence? These and other questions will guide discussions during the Getting Back to Moving Forward conference hosted by SEN Design Group, the nation’s leading purchasing group for the kitchen and bathroom industry and source of information for businesses. During this four-day conference in Indianapolis, industry experts will hear from seasoned business leaders and learn how to meet today’s challenges.

“Getting Back to Moving Forward” is sponsored by TDP (The Distribution Point), Grothouse, Cutco, Bridgewood, Emser and Nobilia, a provider-partner roundtable and more, so that the participants can gain insights and advance their processes.

“With more homeowners working from home over the past 18 months, the kitchen and bathroom industry has seen unmatched expansion,” said Dan Luck, senior vice president, SEN Design Group. “The SEN Design Group is committed to helping every kitchen and bathroom entrepreneur acquire the knowledge and tools necessary for sustainable growth. Therefore, in addition to sales roundtables, this program deals with critical topics that move the kitchen and bathroom industry today, such as employee retention and sales strategies. “

This year, SEN Design Group invited bestselling author and health and wellness expert Jim Karas to share his thoughts on the impact of the COVID-19 pandemic on the lifestyle of professionals during the “How to Manage a Pandemic Mentally and Physically” session . Karas will offer simple, achievable solutions to get you back on track.

In the workshop “Looking Back, The Most Compelling Lessons Learned for Moving Forward”, Dan Luck, Senior Vice President of the SEN Design Group, reflects on the lessons of the COVID-19 pandemic and its economic impact on the kitchen and bathroom industry. In this panel of peers, participants will share how these lessons can prepare and move businesses to flourish, not just survive.

Sales professionals develop proven strategies to educate customers so they can make the decision to enter into the contract during the Why Better-Better-Best Advisory Selling Workshop is a Successful Sales Process. This workshop illustrates why partnering and endorsing a prospect will lead to more sales.

The labor shortage is the theme of the third panel of the conference “Recruiting, training and retaining staff in a post-pandemic world”. This workshop introduces industry experts who have achieved the goal of being a business leader: hiring the right people for the right roles and moving in the right direction. Participants learn and develop new ideas for hiring and retaining employees.

But how can business owners stay one step ahead and deliver a superior customer experience to their customers? Professionals who take part in the “Conducting a Far Superior Consumer Showroom Experience” session will find out about the most successful showrooms and how they too can differentiate their showroom from the competition and position their business in such a way that it generates more sales in less time.

On the last day, the participants meet to discuss the industry forecast in the session “Looking Ahead: What’s the Next Big Thing on the Horizon?”. This is an opportunity to gain market intelligence and prepare your company for the future.

Read more about how each session helps executives develop skills and grow their business by reading the agenda and registering here to attend this event that will fuel your business growth. The cost of the conference (for the first participant) is included with every SEN membership. Non-SEN members interested in learning more about membership can contact Bryan Winemiller at 919-933-6640 or email [email protected]

In addition to the conference, members of the SEN Design Group can benefit from the increased purchasing power of supplier partners through their purchasing group offerings, a range of resources and programs for business education, national conferences, industry networks and more. Find out more about membership at

About the SEN Design Group
SEN Design Group is the industry’s leading membership-based business education, DesignAlign ™ resource for systems technology sales and purchasing group for independent kitchen and bathroom entrepreneurs, including showrooms, dealers and design building firms. As a 27-year-old professional association, SEN has almost 200 members nationwide, and the trend is rising. The company has more than 50 quality partners in furniture, home appliances, plumbing fixtures, decorative fittings, cabinets, lighting, bathroom products, flooring, tiles, accessories and business services, who offer their SEN membership products and services at preferential group prices. SEN’s vision is to empower its members to accelerate growth and improve their bottom line. Learn more about how to become a member or supplier partner on

Erica Fetherson
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August 25, 2021 at 8:26 PM GMT

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