New Jersey Plumber Snags OnDeck’s Small Business of the Month Award

All Clear Plumbing started in January 2001 when Lou Tropeano, a 20 year veteran in the plumbing industry, decided to start his own business. Lou’s original goal for his new business was to provide high quality plumbing services to residents and businesses in the United States Burlington and Camden Counties in New Jersey.

“After a slow start, business picked up. The key for me was promoting the yellow pages of the phone book,” says Lou. “When I started doing business, everyone was using the Yellow Pages to find contractors like me. My ad was good and my phone was soon ringing.”

Lou and the team of licensed professionals at All Clear Plumbing have built a reputation for going out of their way to get the job right. This commitment to exemplary customer service helped build lasting relationships with both private and business customers. As the company grew, Lou added heating and air conditioning (HVAC) services as service options for customers.

All Clear’s HVAC experts brought the same focus and problem-solving skills that Lou used on his first installation job for All Clear in 2001. Once the team identifies a customer’s HVAC problem, they create a comprehensive plan to get the repairs done quickly and efficiently. All Clear customers are kept informed throughout the process. Once the job is complete, Lou and his team run safety and quality reviews to make sure everything is working properly.

Lou advertised in the Yellow Pages year after year, but saw a change during the last recession.

“Everyone ended up switching to internet advertising, and so I fell behind when the yellow pages began to fade as a resource,” says Lou. “Customers searched online for the services I offer, but I haven’t advertised online where they could find me.”

Soon Lou found it increasingly difficult to find customers, leading to financial difficulties and even the thought of closing the store. However, he was determined to explore options online. Intrigued by the discussion about online small business loans, Lou searched the internet for a reputable lender who could provide quick capital with a simple application process. He found

Lou was surprised at how easy it was to apply for an OnDeck loan online. Once approved for funding, Lou used the capital to pay off business debts and invest in online marketing. He hired a web developer to create a website for All Clear Plumbing and increased his online advertising presence. Seeing the return on his loan from OnDeck, Lou applied for and approved additional funding, which was invested in new technology including Trenchless Technology, a unique pulling device that allows users to burst sewer pipes without hitting the homeowners on a large scale dig lawns and driveways. He also invested in video snake equipment and an excavation tractor for heavy-duty work.

“Business is good now,” said Lou. “I’m glad I found OnDeck. You have been a great funding partner. I now have a crew of nine, two of whom have been with me for 18 years.”

“OnDeck is proud to have played a small role in helping Lou Tropeano realized his little business dreams, said Andrea Gellert. “All Clear Plumbing is an example of a business fueled by the determination and determination of Lou and his expert team of plumbers and HVAC technicians. And let’s not forget that Lou’s business success has also helped the communities of New Jersey that All Clear serves every day. “

So far, OnDeck has provided more than that $ 415 million in the online financing of small business owners in New Jersey. The online lender has also been a major source of funding for the plumbing and HVAC industries and has gone beyond lending $ 15 million Online for plumbers and HVAC contractors across the country.

Lou Tropeano has more than 35 years of experience in the plumbing industry. He is licensed by the New Jersey State Board of Examiners of Master Plumbers and the State Board of Examiners of Heating, Ventilating, Air Conditioning and Refrigeration. For more information on All Clear Plumbing, please visit:

OnDeck’s Small Business Spotlight series is designed to highlight and reinforce the critical importance of small businesses. Each month, OnDeck sheds light on the performance of its small business customers and how they thrive by receiving capital from OnDeck. Learn more about it Lou Tropeano Small business trip, visit:

About OnDeck
OnDeck (NYSE: ONDK) is the trusted leader in transparent and responsible online small business lending. Founded in 2006, the company pioneered the use of data analytics and digital technology to make real-time credit decisions and deliver quick capital to small businesses online. Today, OnDeck offers a wide range of term loans and lines of credit tailored to meet the needs of small business owners. The company also offers bank customers a comprehensive technology and service platform that facilitates online lending to small business customers via ODX, a wholly-owned subsidiary. OnDeck has deployed over $ 10 billion in loans to customers in 700 different industries in The United States, Canada and Australia. The company has an A + rating from the Better Business Bureau and is rated 5 stars by Trustpilot. More information is available at

SOURCE On Deck Capital, Inc.

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