THE DISH: La Rosa makes splash with limited-edition flavor for Cal Water | Food

There is hardly anything more refreshing during a brutal Bakersfield summer than a La Rosa Bar. And while the ice-cold treats are usually only used to satisfy those with a sweet tooth, a new flavor helps a good cause.

The limited flavor Cal Watermelon is a collaboration between La Rosa Fruit Bars and Ice Cream and California Water Service (Cal Water), the largest subsidiary of the California Water Service Group.

“Safe, reliable water service is critical to our operations,” said Norma Diaz, owner of La Rosa, whose family started the company in 1980, in a press release. “We’re excited to be working with our water company, Cal Water, to develop this special flavor to support a good cause.”

A portion of the sale of watermelon and cucumber bars goes to the Water Association of Kern County’s Don’t Be That Guy KC summer water conservation campaign.

The effort is to offer valuable tips on how to save water, such as: Visit or @dontbethatguykc on Instagram for more.

“At Cal Water, we are determined to inspire and support our customers in their environmental efforts,” said Martin A. Kropelnicki, President and CEO of Cal Water, in the press release. “We are delighted that this partnership with La Rosa not only brings joy to the residents of Bakersfield, but also supports an important organization.”

California Water Service serves approximately 2 million people in California through 492,600 service outlets. The utility company has been providing water supplies in the state since 1926. More information is available online at

Cal Watermelon Bars cost $ 12 for a dozen and are available by calling 661-619-9359. Pick-up takes place at the alley entrance of the La Rosa store, 1317 Niles St. It is open Monday through Thursday from 8:00 a.m. to 3:00 p.m. and Friday and Saturday from 8:00 a.m. to 2:00 p.m.

Stefani Dias can be reached at 661-395-7488. Follow her on Twitter: @realstefanidias.

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